Brand Crystallisation (4-8 weeks)

This service is for organisations looking for more comprehensive support on crystallising a new powerful brand strategy without having to break the bank. This will involve deeper time to understand the current challenges through research, interviews and workshopping outcomes with internal stakeholders.  The work will conclude on a new crystalised brand strategy which provides direction for future work, a roadmap with clear goals and tangible brand examples to use across the organisation. This can be worked through as a sprint or more traditionally. 

 

What's included:

• Kick off call including questionannire 
• Bi-weekly calls (if required)
• In-depth analysis of brand and competitors 
• Stakeholder interviews with senior leads x 4
• 1 x day workshop on vision, mission, values, personality & behaviours with core team
• An actionable brand strategy document with an outline of vision, mission and values
• A messaging framework document 
• A creative brief (if required) for communications
• A clear roadmap with goals to execute the brand 
• A finalised brand document with content examples.
• 3 x revisions

What's not included:

• Gap analysis (additional fee) 
• Consumer interviews x 3 (additional fee)
• Target audience & brand positioning (additional fee)
• Employer value proposition (additional fee)
• Visual identity and logo

What it costs:

*From £3500

*To be discussed depending on organisational size and scale.