Brand made simple
I help organisations clarify why they exist, for whom and how through an articulated story.
About me.
Hello. I'm Guy Abraham š
I have worked for some of the worlds most interesting brand agencies, start-ups, and NGOs spanning projects and partnerships with General Electric, the Football Association, Kelloggs, what3words, Save the Children, Oxfam and the Greater London Authority.
I help organisations clarify why they exist, to whom and through a clear story based narrative. This can be an early stage start-up or individual looking to hit the ground running, an established organisation at their next stage of growth or teams in wider organisations launching new propositions.
Your brand and how you manage it is fundamental. The closer role it plays to an organisation, the more clarity, growth and power it can bring. However, it can also be complicated and jargon orientated. My job is to help simplify that process for you through quick and effective consultation.
If you currently have this challenge or looking for some support to get started, book some time in the calendar š and we can chat some more.
I offer 3 types of brand support:
The Brand Fundamentals
For start-ups looking to create a new brand offering and brand story pitch deck to hit the ground running.
Brand Evolution
For SMEs who need support refiningĀ their current brand offering and storytelling to drive future growth.
Brand Consultation
For team leads looking for consultation on brand or marketing projects. I can be embedded within your team and work alongside you.
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Case studies & references
Repositioning KRPT
Developed KRPTs brand offering and story ālet culture be the creatorā, a Ā£1.5 million revenue business.
w3w.community for what3words
Refined the community brand offering for a multi-million pound valued start-up company and launched a new online platform with a refreshed go to market strategy.
Save the Children's global rebrand
Global revitalised Save the Children's International brand in 29 markets. Increased market share and fundraising income in 5 + markets.
Supporting consultancy and creative agencies
Lead brand development and communication projects with partners in brand, fundraising, marketing, communication and consultancy.
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Teaching brand and marketing masterclasses
Tutor on various training programmes supporting early stage organisations and young entrepreneurs. Ā
Rising Tide's storytelling
Refined Rising Tide's approach, position and content strategy in the built environment.